Shopping Small in San Antonio: Family Friendly Holiday Markets

Shopping with locally owned businesses, especially at seasonal markets, is such a great way to get to know the community you live in. The hidden talent of the ‘side hustle’ a beloved teacher shows off once a year, the artist who might usually only sell through galleries, the handcrafted, small batch, unique and beautiful goods that are found at ‘pop up’ markets are on display and so fun to see.

Many of these markets are kid and family friendly (though some do not allow strollers or wagons because of space issues making them a safety hazard- so check before you go!) and I’ve found a fantastic experience to help my daughter budget and shop for Christmas presents for our family and her friends. She saves for her friend gifts and we give her a budget for family gifts – and enforce that budget because she can be REALLY generous when it’s not “her” money. I’ve found a list or ideas and budget breakdown to be helpful and we take it shopping with us on a clipboard to keep track of who she’s purchased for and what she’s spent.

Click the image above to open the pdf printable or click here to go to the Google Doc version that you can make a copy of and personalize.

Here are some Holiday Markets popping up around San Antonio (and the surrounding areas) in the next few weeks. We do our best to recommend family friendly events, but as ‘family friendly’ means something a little different to each of us, please scope out the info the market organizers share before you commit to going!



Boerne Handmade Market

November 18  10:00am-1:00pm VIP Brunch; 6:30pm-9:30pm VIP Night

November 19  9:00am-4:00pm
The Cana Ballroom
202 W. Kronkosky Street, Boerne

Boerne Handmade Market is the largest market of its kind in south Texas. From jewelry, apparel, leather goods, toys, home decor and art to handmade candles, food, drink, and more—every item is unique and handcrafted with care.


November 18 – 20
New Braunfels Civic and Convention Center
More Info

Our first Market was held in 1988. We only utilized the ballroom half of the Civic Center, but it was a rousing success. The market has grown and expanded through the years, but has maintained the special traditions of Christmas handed down from our German ancestors, while staying true to the market mission of benefitting the Sophienburg Museum & Archives.

Holiday Market at the Tobin Center

Nov 26, 2022 at 10:00 am
Will Naylor Smith River Walk Plaza
More Info

Featuring unique hand crafted items created by local artists and artisans, including home decor, gourmet food, accessories, gifts and much more, just in time for holidays! There is sure to be something for everyone on your list! Make a day of it and bring the family to enjoy live holiday music, hot drinks, gourmet treats, exciting interactions and so much more! 


The Good Market

December 3
Brick at Bluestar
More Info

The Good Market is a curated collection of socially conscious pop-up shops creating thoughtful products.

The Good Market features:
+ local artisans
+ ethical fashion
+ fair trade goods
+ social enterprises
+ natural/organic products
+ vegan/cruelty-free wares

Witte Museum Holiday Market

December 4 from 12:00 to 5:00
The Witte Museum
More Info

Get in the holiday spirit at the annual Holiday Market at the Witte Museum. Discover unique holiday gift ideas while supporting your community as you shop over 35 local merchants. 

Admission to the Holiday Market is FREE. We invite you to shop the market and stay to visit the Witte Museum afterward with discounted Museum Admission. Visit the current special exhibition, National Geographic’s Monster Fish, and get pictures with Santa in the Naylor Family Dinosaur Gallery!

La Cantera Resort and Spa Holiday Market

December 5, 12, and 19 from 12:00-4:00PM
La Cantera Resort and Spa
More Info

La Cantera Resort & Spa will host its first annual free Holiday market in support of local businesses in San Antonio and the Texas Hill Country.

Holiday Showcase Market at La Cantera Mall

December 3, 4, 10, 11, 17 and 18
The Shops at La Cantera

Join us when we create a street of holiday vendors at San Antonio’s Premier Mall. We will have 30 vendors that will be offering unique and quality holiday gifts!

Holiday Museum Market at SAMA

December 11 from 5-9 PM
San Antonio Museum of Art, Luby Courtyard
More Info

Browse local artisans, enjoy hot cocoa, and find gifts for everyone on your list at this special evening edition of our second Saturday monthly market. Admission to the market is free.

Did we miss one of your favorite holiday markets? Please include it on our San Antonio Community Calendar here.

A fifth-generation San Antonionian - who happened to spend her formative years in Austin - Amanda loves the SAT from the confetti in her hair to the bluebonnets under her feet. Never one to miss a reason to host a party or decorate for a theme, Amanda revels in the 'mas Fiesta' attitude of the city. She's mom to Vivi (2012) aka #HurricaneVivi, Mac (2020) and wife to Francois, whom she met at Texas A&M (FTAC '05). She has a Masters in Early Childhood Education and a Doctorate in Making it Up As She Goes - which means she's a sometimes-fun-mom. You can find her on Instagram . She loves confetti, croissants, and a cold Ranch Water. Favorite Restaurant: Piatti's Favorite Landmark: Johnson Street footbridge in King William Favorite San Antonio Tradition: Fiesta Medals